Home > B.Spoke > Design Hub > Roberto Baciocchi

Roberto Baciocchi

Roberto Baciocchi carries out projects with strong identity and functionality, while following closely the local craft tradition. His ability to plan and implement project and his creativity are key characteristics that symbolize the spirit of Made in Italy all over the world.

The Baciocchi Associati studio is specialized in architectural and interior design, restorations and furnishing design, with a sole philosophy: the pursuit of quality and personality, in every possible hue, as a universal and culturally recognized value.

Founded by the architect Roberto Baciocchi, the studio realizes projects on an international scale, including experimental projects focusing on the classical standards of beauty, innovation and creative passion.

Thanks to the deep expertise of Baciocchi Associati, the studio succeeds in molding together space, light, materials and colors in an innovative way, for both small and large surfaces with an outstanding attention to detail: a new way of conceiving architectural projects, while creating new emotions and rejecting obviousness. A constant search for unexplored but coherent paths and a real reinterpretation of the traditional criteria regarding shapes and patterns, playing between elementary geometries and careful constructions.

In the 70’s, Roberto Baciocchi was the first to realize changes in the shopping behaviour for luxury brands of the refined clientele: besides focusing on the product quality, the customers started looking for specific places able to reflect the soul and the philosophy of that brand.
After revolutionizing the locations of Prada and MiuMiu boutiques, the collaboration between Baciocchi Associati and the international luxury brand also involved the restyling and the designing of all Prada Group retails. The creative inspiration of this studio is not limited to the sector of fashion, but also includes the industrial and residential architecture.
Each project has a theme setting, designed to enhance the space and exalt its functionality, such as the Hotel l’Orologio in Venice, and the Pasticceria Marchesi in Milan.