The photographic project conceived by Silvano Pupella and Loredana Celano for Benetti captures aspects ranging from passion for the product, right down to the smallest detail, through to the desire to constantly experiment with new languages that allow us to reinforce and push boundaries.
Photography becomes the lens, literally and figuratively, that traces the special bond between humans, dimensions, scale and spatiality. In exploring the organic and geometric forms present in nature, we come to understand how art and technology can coexist in perfect harmony.
Photography becomes the lens, literally and figuratively, that traces the special bond between humans, dimensions, scale and spatiality. In exploring the organic and geometric forms present in nature, we come to understand how art and technology can coexist in perfect harmony.
Art, in the widest sense of the word, covers any activity that leads to forms of creativity and aesthetic expression through technical devices, innate or learned skills and techniques or approaches derived from study and experience. Here it is expressed through the language of photography, the perfect medium for transmitting emotions and messages that encapsulate the technology and imagination that together define Benetti.
Art, in the widest sense of the word, covers any activity that leads to forms of creativity and aesthetic expression through technical devices, innate or learned skills and techniques or approaches derived from study and experience. Here it is expressed through the language of photography, the perfect medium for transmitting emotions and messages that encapsulate the technology and imagination that together define Benetti.
