Benetti shines at 2016 Singapore yacht show
- Unveils the fascinating 56m Lady Candy in the Lion City to demonstrate Italian excellence
- Lady Candy, the largest yacht of the show 2016
- Showcase the cross-over innovative project with renowned designer Henrik Fisker
- Embark on a Benetti voyage by launching the brand book- Inspirations
- Benetti accelerates Asia development with a strong team, network expansion and brand experience offerings
Benetti is pleased to announce its participation at the 2016 Singapore Yacht Show, the most influential boat show in the Far East.
With last year’s success at the Singapore Yacht Show, Benetti is returning to the show with its dazzling superyacht line-up including the public premiere of the prominent 56m Lady Candy, which is the largest yacht displayed at the show. The Benetti also offers the preview of the highly anticipated 50m (164ft) yacht by Henrik Fisker. Benetti will invite the audience to embark on a voyage by launching the brand book – Benetti Inspirations. With the fast emergence of luxury boating in Asia, Singapore has become the region’s most established base for luxury boating covering Southeast Asia. It is the second time for Benetti to participate in this show to demonstrate the brand’s commitment in the Far East and Asia Pacific.
General Manager of Benetti Asia, Mr. Nizar Tagi comments: “Returning to this year’s Singapore Yacht Show is further reflection of the crucial position Asia plays in Benetti’s success and development globally. We selected Asia as our first region to introduce the all-in-one yacht operation program Dedicato in 2015, adding another milestone for Benetti in the region. We are very proud that Benetti has the capability to provide the entire range in the superyacht segment from a 93ft Delfino to an over 100m giga-yacht to satisfy the customers’ needs in Asia. We are striving to enhance the brand’s reputation, reinforce network partnership, deliver marketing strategies and provide the best brand experience to our customers with both international standards and local expertise.”
Benetti first introduced superyachts to the Asian market in 2010, making Hong Kong as its regional headquarters. The brand has established two offices in the city to enhance interactions and engagement between its valued customers and the team. The sales and marketing office is located in the hustle and bustle business central area, which solidifies the brand’s foothold and expansion across Asia. Celebrating one year of successful operation, Benetti has opened an after-sales office in the luxurious Gold Coast Marina. Under the leadership of General Manager, Mr. Nizar Tagi, together with Natalie Ye as Marketing Manager, Alberto Giannerini as Service Manager, Federico Caslini as Dedicato Coordinator, the distinguished team on the ground is dedicated to driving sales growth and setting new standards for after-sales service in Asia.
Benetti has gone from strength to strength thanks to its ‘customer first’ philosophy in Asia over the past six years. Benetti’s primary focus is to cater for its discerning customers by expanding its network with strong inputs from the broker partners, as well as stationing a dedicated 24/7 after-sales team. As the world’s top yacht maker, Benetti has built strong, trusted relationships with leading partners and state-of-the-art refit shipyards across Asia. In this way, Benetti can effectively cover Asia, providing stellar brand experience to its clients in this market. The brand currently has a fleet of 14 yachts based in the Asia Pacific region with 8 in Hong Kong ranging from 93ft to 65m.
LADY CANDY – 56M
Benetti presents its iconic 56m custom motor yacht ‘Lady Candy’ at the 2016 Singapore Yacht Show. Lady Candy is embedded with the timeless styles of the brand, featuring beautiful furnishing and sumptuous seating throughout her living areas, creating an elegant and comfortable atmosphere. Her interior layout has been revised and maximized to offer guests ultimate luxury, while her owner brought a touch of Asia with light woods and neutral tones appearing throughout. The full-beam owner’s suite, is unusually positioned on the upper deck aft, where it can take advantage of the 180-degree panoramic view over the private aft deck. This stunning yacht also benefits from an advanced stabilization system for the comfort and enjoyment of guests.
BENETTI FISKER 50 CONCEPT – READY TO BE BUILT
Benetti and Henrick Fisker have worked on partnership throughout 2015 to fully engineer the feasibility of this production optimized superyacht. The collaboration is focused on a new 50 meter – (164 feet) superyacht with naval architecture by Benetti. The yacht has been designed in California and able to be built in Livorno using an existing platform by Benetti, at the heart of the Tuscan coastline.
The concept integrated a crossover platform developed by Benetti’s engineering team with Fisker’s sporty exterior and interior design. This new design concept aims to enhance and optimize the onboard experience by utilizing more space on the vast superyacht for both entertaining and leisure. The design adds a new “human flow” element to reduce unused space and increase its functionality.
The exterior uses light weight carbon fiber and other exotic materials and reclaimed wood, integrated solar panels and optional hybrid power, with the optimization of ocean views from all major cabins. The yacht includes a beach club, spa, several bars, a pool and sunbathing areas on multiple decks onboard. A lot of care has also gone into the living areas, considering the possible uses for private parties or work-time happenings, specifically the enormous main salon with a secondary salon on the upper deck complete with a long bar counter.
The future owner will welcome 12 guests in six cabins, looked after by 11 crew members with comfortable staff quarters.
HENRIK FISKER & HENRIK FISKER DESIGN
Henrik Fisker is an entrepreneur and one of the world’s leading automotive designers. Previously Fisker founded Fisker Automotive in 2007, where he launched the world’s first premium plug-in hybrid, the Fisker Karma. Best known among his creations are BMW Z8, Aston Martin DB9 and Aston Martin V8 Vantage. Among his latest creations is also the Lauge Jensen Viking motorcycle, Mustang Rocket and Force 1.
Originally from Denmark, Fisker is now based in Los Angeles, and is the Founder of HF Design, a design and technology company with various automotive, technology and consumer product ventures underway in Europe, Asia as well as North America.
REVIEW OF THE LAST SIX YEARS AND NEW SALES OBJECTIVES
In only six years Benetti sold in Asia “390 meters of super-yachts”: two Delfino 93’ (28m), one Classic 121’ (37m), one Classic Supreme 132’ (40,2m), three Custom Builts of 55m and one Custom Built 60m yacht. Contracts for a Classic 121’ (37m) and Custom Built 60m are currently at advanced stages.
Benetti launched the special yacht operation program DEDICATO in 2015. DEDICATO is a 5-year complete yacht care program designed to offer Benetti owners an all-in-one solution. At a fixed yearly rate, the services provided include technical assistance, maintenance, administration and crew placement.
A specialized team of Benetti’s most skilled resources, working in synergy with various experts, delivers a seamless package of operating services coupled with the technical support and knowledge that only the Builder can provide, allowing Owners to optimize the value of their asset and spend 100% of their time to enjoying the pleasure of cruising and the yachting lifestyle.