YACHTMASTER: THE 20° EDITION EUROPE

WORKSHOPS

Only a few shipyards in the world can count on more than 145 years of experience and a 360° know-how in building a custom yacht. Benetti proudly belongs to this elite, wisely mastering processes, from shaping the dream to navigating the sea. Discover all the insights behind each phase of the life-cycle of a custom yacht, with the Benetti team.

1. Customer Centricity

We will explain how Benetti value customers, funnelling their requests along the entire sales process; from negotiation to the signing of the contract.

2. Design of Your Dream

Guests will get a glimpse of the work-flow transforming even the most pioneering design sketch into a tangible reality.

3. From a Blank Sheet to the Sea

By covering the factual activities behind the construction phase, guests will better understand how to foster the entire construction process.

4. Caring Beyond Time and Space

A dedicated intervention to the topic of refitting and styling of a custom yacht. Lusben and Yachtique will share their expertise and best practices based on their solid and prestigious experience.

PROGRAMME
Wednesday, February 19th: Welcome
2:00pm - 3:00pm
Guests arrival and registration @ W Hotel Great Room Foyer
4:00pm - 5:00pm
Presentation and opening from Benetti @ Great Room
5:10pm - 5:30pm
Coffee Break
5:30pm - 6:30pm
The Owner’s team perspective @ Great Room
8:00pm - 10:00pm
Dinner @ W Hotel Eclipse Club
10:00pm - 12:00pm
Cocktail @ Marina Port Vell
Thursday, February 20th: Workshop
7:00am
Breakfast @ W Hotel Salt Room
9:00am -11:00am
Workshop 1: Customer centricity @ Great Room
11:00am -11:15am
Coffee Break
11:15am - 1:00pm
Workshop 2: Design of your dream @ Great Room
1:15pm - 2:15pm
Lunch @ W Hotel Salt Room
2:30pm - 4:30pm
Workshop 3: From a blank sheet to the sea @ Great Room
4:30pm - 4:45pm
Coffee Break
4:45pm - 6:45pm
Workshop 4: Caring beyond time and space @ Great Room
8:30pm
Gala Dinner
Friday, February 21st: Team Building
7:00am
Breakfast @ W Hotel Salt room
9:00am - 1:00pm
Team Building
1:00pm - 2:00pm
Lunch @ W Hotel Eclipse Club